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BETTER BUSINESS

FOR OWNERS, HEIRS, AND ENTREPRENEURS WHO NEED SUPPORT IN BUSINESS PROFESSIONALIZATION – THROUGH PRACTICAL SOLUTIONS AND TOOLS APPLICABLE TO THE REGIONAL MARKET.

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The State of Small Businesses in Serbia and the Region

64%

Participants say they do not have a tool for tracking employees’ routines, activities, and tasks.

80%

Participants say they don’t conduct an annual competitive analysis

88%

Participants say their company lacks a written strategy

74%

Participants say they don’t have an annual financial plan

How does Better Business help in business professionalization?

The program is intended for entrepreneurs, business owners, and successors who want to improve their businesses through education and mentorship by leading industry experts, using practical tools and local case studies.

Each participant creates a program tailored to their needs. In addition to 6 mandatory modules, participants choose 2 elective modules. The modules are selected based on the business needs of the participants in consultation with a mentor.

Throughout the entire program, you will work on writing a five-year business strategy for your company with the help of your mentors. The five-year strategy will summarize the experiences and knowledge gained into a practical tool that will guide your business in the years following the completion of the program.

Learn from the best, using the best global practices, but that's not all. It's important to us that in every module, students receive practical tools they can immediately apply to their business. By the end of the program, after 3 years, you'll have 30 practical tools in your hands, developed within a strategic plan, that will help you in the further development of your business.

During the program, the focus is on solving your specific problems and challenges. In addition to experienced instructors and a toolbox, participants write project papers for each module where they address concrete business problems they face. While working on these projects, participants receive support from leading instructors through consultations and have the opportunity to hear about the challenges and solutions of their peers from the same cohort.

In parallel with acquiring new knowledge, applying business tools, and working on projects, there are 36 consultations with mentors over the course of 3 years. Mentors are there to track an individual's development from the beginning to the end of the program, and to provide support in business development. Why make mistakes that can cost you dearly? It's better to consult with experts and learn from the experiences of others.

At the Better Business program, you will make contact with 150+ business people with similar values and interests from all business sectors, and potentially create new business opportunities. You get access to Mokrogorska's alumni events and support in finding suitable partners and clients within the Mokrogorska system, which includes 250+ business people and several thousand managers.

What does a day in the program look like?

An integral part of the Better Business program experience is learning that takes place in the environment of Mećavnik, in Mokra Gora. The modules offer an opportunity for focused learning, inspiration for participants, and group bonding.

Better Business Program Modules

Year 1

Mokra Gora

Management

The module is focused on mastering basic managerial activities through planning, organizing, leading, and controlling, making decisions, and managing teams and the organization.

Strategic Management

In this module, students learn how to use tools necessary for internal and external business and market analysis, how to define a mission, vision, and business goals, and ultimately, how to achieve them through the implementation process.

Applied Economics

Students will understand the importance of tracking current developments in economics and politics within the macro environment of their business, learn how to follow market trends, monitor competition, and how these changes impact their business environment.

Year 2

Mokra Gora

Communications Management

The module is designed to start with intrapersonal communication and approach various models and situations of interpersonal communication, including elements of effective argumentation and persuasion skills.

Financial Management

In this module, participants will gain insight into how we measure business success, when we can confidently determine whether our operations are successful or not, which tools are available to effectively monitor our business, and what the process of planning, budgeting, and financial control looks like.

Marketing management

The topics of this module begin with the basics of marketing and research and continue through creating a marketing strategy and budget, brand management, and up to defining integrated marketing activities and campaigns using practical tools for this business area.

3rd year (choose from 2 modules)

Mokra Gora and Belgrade

Leadership

In this module, participants will have the opportunity to deepen their knowledge of leadership with insights and advanced techniques they have not yet encountered or applied in practice. They will not only gain essential theoretical knowledge about leadership but also have the chance to activate and develop their leadership skills.

Innovation management

Upon completing this module, participants will view themselves and their organizations differently and will be able to implement improvements in their operations. They will also understand how value is created through innovations in domestic and international markets, as well as the skills required for success in today’s competitive and global environment.

Human resources management

This module will teach participants effective methods of strategic human resource management – from staff selection, through their development and rewarding, career advancement, to the principles and importance of the HR function as a strategic business partner in companies, institutions, and organizations.

Business Law

You will learn how to map the legal environment relevant to organizations and identify potential legal consequences that could result in significant costs or open new business opportunities.

Business negotiation

After the module, participants will master basic skills and techniques used in negotiation situations, as well as communication and persuasion skills through role plays and case studies.

Sales management

Participants will be able to master the processes of sales management, organization, and customer management, as well as sales skills and management, all aimed at successfully achieving sales results and creating a strong market position for the company.

Project management

After this module, participants will become familiar with project management requirements through numerous practical exercises and selected real-world examples. Using case studies from domestic and international business, these clearly and vividly present modern techniques and tools for successful project management.

Technology and Business Development

You will learn how new technologies impact business strategy and processes, and how to practically apply them to achieve better business results.

Lecturers(9)

Tatjana Kljun

Tatjana Kljun, trainer, consultant, Gestalt coach, and psychotherapist under supervision, has 27 years of experience in all forms of crisis communication, stress management, and team collaboration, gained through her work in the Ministry of Internal Affairs, primarily on issues of terrorism and organized crime.

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Srđan Janićijević

Experienced entrepreneur and leader in business education, with a rich career in organizational development and supporting managers and businesses in their growth.

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Slobodan Velinov

An expert in human resources focused on the strategic development of people and organizations in line with modern business challenges.

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Goran Lalić

Strategy and innovation consultant, bringing cross-industry experience with a focus on sustainable business models.

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Nenad Miščević

Expert in sales and business development, having built successful teams and commercial strategies in dynamic environments.

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Manuela Stamatović

Marketing expert with international experience in brand management, communications, and building market identity.

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Milan Radovanović

Lecturer and mentor for leadership, with a unique approach that combines psychological work, art, and practical experience.

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Dejan Cvetković

Advisor and lecturer in technology and business, with extensive international experience in business development.

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Predrag Đukić

Specialist in management and potential development, with international experience in education, consulting, and working with talent.

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Key Segments of the Program

Modules and Project Work

The program consists of 8 modules covering the most important business areas every entrepreneur should master to successfully run a business. After each module, participants complete a project aimed at practically applying what they’ve learned to their own businesses.

Working with Mentors

Mentors in the program are top experts in their respective fields. Participants have the opportunity to work one-on-one with a mentor monthly. Mentors track participant development and provide support with business challenges based on their expertise.

Community and Networking

Better Business is a community of entrepreneurs from Serbia and the region. The widespread network of participants and the industries they come from guarantee that you will have the opportunity to find partners, suppliers, and clients from various fields. Better Business creates the opportunity, and it's up to you to take advantage of the powerful networking this community provides.

Writing a Strategic Plan

During the program, each participant writes a development strategy for their business. This strategy is refined after each module through project work. Mentors support this process by offering suggestions and advice for improving the business development plan. The completed strategy will serve as a solid foundation for future challenges after the program ends.

Are You Interested in Learning More About the Better Business Program?

Book a Free Information Session

Schedule an informational interview with representatives of Mokrogorska and find out if you are a candidate for Better Business and whether the Better Business program suits your current business needs.

Program Partner

Mokrogorska, through its programs, and UniCredit Bank, through its portfolio of services and products, share a common understanding of the importance of the SME sector for sustainable economic development. We believe that systemic and long-term support to entrepreneurs brings real change and empowers the economic potential of the entire region.

Mokrogorska Business School and UniCredit Bank have joined forces to support the development of small businesses through two key avenues:

Partnership in the "Better Business" series UniCredit Bank is a partner of the first regional documentary series that follows the real challenges and progress of entrepreneurs from the Better Business program. The series provides an authentic depiction of the growth of small businesses - from strategic decisions to practical solutions.
Joint educational initiatives Through specialized educational content, we help entrepreneurs better understand financial tools and improve the management of their business.

The premiere of the Better Businesses series is scheduled for September 18th on the MokrogorskaTV, YouTube channel, with new episodes every two weeks.

Participant Testimonials from Better Business

Aleksandar Bračer

Bratscher Shoes

In my desire to improve my business, I searched for a place where I could develop my skills and receive concrete knowledge and advice. At Mokrogorska, I received much more than I was looking for. I gained time spent in peace and nature, far from the daily rush. I gained people – friends, collaborators, inspiration. And I gained knowledge that doesn’t just stay on paper but that I am already applying in my business. Every moment spent in Mokra Gora was an opportunity for reflection, personal growth, and business empowerment. Mokrogorska is not just a school – it is an experience that changes perspective, broadens horizons, and brings change where it is most needed.

Nina Kovrlija

MedSpa

I decided to enroll in the Better Business program because I wanted to learn something new and improve my company’s operations. During less than a year at the school, I met wonderful people—diverse in every way—who add a special touch to learning and sharing experiences. Through these encounters, along with top-quality content and practical knowledge, I gained a new perspective. Mokrogorska has become a place for me where inspiration turns into concrete steps, and ideas into strategies. The knowledge I acquired helped me to clearly see the next stages of growth. I would recommend it to anyone who wants more, wants better—and is not afraid to invest in themselves and their business.

Denis Idrizović

Bakery Denis

The Better Business program is one of the best business decisions I made in 2024. The modules are carefully designed—with theory, concrete examples, and workshops. Block teaching sessions in Mokra Gora provide space for learning as well as distance from everyday life. You don’t just work in the business—you work on it. I especially value the mentorship support and the opportunity to immediately apply tools to my work. The breaks and socializing are true brainstorming sessions. The value I gained is measured not only by knowledge but also by the energy and ideas I carry with me.

Dr Tatjana Jezdimirović Stojanović

Training Expertise

Enrolling in Mokrogorska School was a pivotal turning point in my professional development. The program helped me view business and leadership from a completely new perspective, break free from ingrained patterns, and develop innovative approaches to the market. Alongside excellent instructors and relevant practical knowledge, what stands out most are the people I met there—top professionals who are now part of my personal and business network. Mokrogorska empowered me to adapt more quickly to changes, make bolder decisions, and better understand my role as a leader. Thank you, Mokrogorska, for creating a space where authenticity and knowledge meet and encourage us to become the best version of ourselves.

Better Business by the Numbers

15+

number of different industries.

25+

number of different lecturers from various sectors.

200+

number of different businesses.

120+

lectures from key business areas.

Remaining Seats:

Enrollment Period: SEPTEMBER

Remaining Seats:

Enrollment Period: SEPTEMBER

Program information

DATE

Enrollment Deadline: September 10th

LOCATION

Mokra Gora

PRICE

950.000 RSD+ PDV

DATE

Enrollment Deadline: September 10th

PRICE

950.000 RSD+ PDV

LOCATION

Mokra Gora

How to join Better Business?

Our selection process ensures that we admit candidates who are the right fit for this program:

Fill out the application form

Have an informational interview about the program

Schedule an entrance interview

Await notification regarding your admission

Start the process with an informational interview.

Submit your application for Better Business

If you have decided to take your business to the next level through the Better Business program, please fill out the application form. A representative from Mokrogorska Business School will contact you and guide you through the enrollment process, from the informational interview to the entrance interview.