Specialized Programs
Program Overview
- Introduction to sales management
- Commercial policy, KPIs, sales process
- Customer value offer (CVO)
- Identifying and understanding relationships with key customers
- Commercial Negotiation
- Trends and sales organization
Lecturer
Nenad Miščević
Expert in sales and business development, having built successful teams and commercial strategies in dynamic environments.Expert in sales and business development, having built successful teams and commercial strategies in dynamic environments.
What will you learn?
After completing this program, you will gain knowledge in the field of sales management: planning, organization, leadership, and control; understanding key account management; understanding the concept and process of negotiation; as well as modern trends in sales and retail.Who Is This Program For?
The program is intended for all sales professionals, as well as anyone who needs to acquire new or enhance existing knowledge in sales, sales management, managing and leading sales teams, key account management, and commercial negotiation.Numbers Speak Louder Than Words
Over the years, we’ve achieved results we’re proud of. Our success is measured using international standards such as NPS (Net Promoter Score).
80
70%
92
70%
What do program participants say about us?
Danijela Havrlicak
HR Director, MK Group
"MK Group and Mokrogorska Business School have been successfully cooperating for years, providing the opportunity to acquire practical knowledge and skills essential for success in the modern business environment, thereby contributing to the development of professionals ready to meet the challenges of the global market."
Program information
May 2026
Mokra Gora
110,000 RSD + VAT
May 2026
110,000 RSD + VAT
Mokra Gora
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