Specialized Programs
MARKETING MANAGEMENT
MARKETING IS THE KEY TO UNDERSTANDING CONSUMERS, CREATING INNOVATIVE STRATEGIES, AND ACHIEVING BUSINESS GOALS
Program Overview
- Customer-Centric Approach
- 4Ps: Product, Price, Place, Promotion
- Brand Management
- Integrated Marketing Communication
- Digital Marketing
Lecturer
Manuela Stamatović
Marketing expert with international experience in brand management, communications, and building market identity.Marketing expert with international experience in brand management, communications, and building market identity.
What will you learn?
You will learn how to conduct market research, understand consumer behavior, manage brands, and grasp the development of product innovations and integrated marketing communications, as well as digital marketing.Who Is This Program For?
The program is intended for marketing professionals, brand and marketing managers from small, medium, and large enterprises, as well as business owners who need to refresh and improve their knowledge in marketing and brand management, including both traditional and digital marketing.Numbers Speak Louder Than Words
Over the years, we’ve achieved results we’re proud of. Our success is measured using international standards such as NPS (Net Promoter Score).
138
93%
92
93%
Program information
20-24. October 2025
Mokra Gora
110,000 RSD + VAT
20-24. October 2025
110,000 RSD + VAT
Mokra Gora
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