Srđan Janićijević

Biography

Founder of the Mokrogorska Business School, with a rich career in business management within the corporate sector and extensive entrepreneurial experience.

Before starting his entrepreneurial journey, he spent fifteen years in multinational companies. From 1998 to 2001, he worked for Philip Morris International in Yugoslavia, Switzerland, and Central and Eastern Europe. In 2001, he became Country Director for The Coca-Cola Company in Serbia, Montenegro, and Macedonia, a position he held until 2005. He then served as CEO of Politika NM until 2008. He has significant entrepreneurial experience as the founder of the business development company Common Sense, followed by ventures in property management (Hauzmajstor), personal development (Budi svoj čovek), and elderly care (Asistel). In 2009, he founded Mokrogorska Business School.

He is the author of the books The ABCs of Business (2005) and The ABCs of Management (2009), as well as a guide for entrepreneurs created within the Budi svoj čovek project. He has taught entrepreneurship and marketing as a guest lecturer at the Faculty of Media and Communications.
An active member of the local community, he has held various positions over the years, including local representative of Global Entrepreneurship Week (GEW), Chairman of the Board of the Belgrade Philharmonic, Vice President of the Board of the Foreign Investors Council, Board Member of the Serbian Chamber of Commerce, Member of the Board of the Serbian Association of Managers, Chairman of the Board of the Museum of Vintage Cars, and Board Member of Junior Achievement Serbia.

He graduated from the Fifth Belgrade Gymnasium and earned his law degree from the University of Belgrade Faculty of Law. He holds a Master’s degree in Business Administration from the TRIUM Global Executive MBA program, a joint initiative of LSE (UK), HEC (France), and NYU Stern (USA). He has also completed executive education programs at prestigious business schools such as IMD (Switzerland), INSEAD (France), and ASHRIDGE (United Kingdom).