Nenad Miščević
LEAD LECTURER IN SALES MANAGEMENT
Biography
About 20 years of business experience and over 15 years in key leadership positions. Areas of expertise include strategic business planning, integration of business processes, development of organizations, teams, and individuals, as well as creation and implementation of commercial growth and development strategies. Played a significant role in setting high standards in sales results, introducing innovations, and successfully achieving sales and business strategies, ensuring excellence in business processes and securing a stable path for company growth.
Vice President for Serbia and member of the board of directors at NELT. Began his career in sales at Banat and PepsiCo, where he successfully built commercial strategies and developed sales processes across Western Balkan markets. Appointed General Manager of PepsiCo for the Western Balkans in 2017, and soon after for the wider Central Europe and Baltics region, covering 14 markets. In 2021, he assumed the role of CEO at Nectar Group, where he initiated a business transformation and contributed to the company’s further development. He graduated from the Faculty of Economics at the University of Belgrade.
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