Borislav Miljanović

Biography

An experienced communications advisor with over 25 years of expertise, focused on corporate positioning, issue management, market entry, strategic communications insights, and business operations in the Balkans. His specialized skills include consulting for international multinational companies, Serbian companies expanding in the domestic and Balkan markets, Serbian state agencies, and non-governmental organizations. He is a pioneer in innovations and new services in the fields of media and digital technologies.

Founder and CEO of the regional communications group Represent System, which consists of specialized agencies in public relations and digital communications—Represent Communications in Belgrade, Podgorica, Skopje, and Sarajevo—as well as the business portal and magazine Bizlife, the Web3 portal WebMind, the ESG portal Održi.me, the web content analysis platform Digital Element, and Represent Academy, a unit focused on educational programs in communications and soft skills.

Before becoming the leader of Represent System, he worked for over 10 years as a journalist and editor in numerous media outlets. He founded the public relations department in the BK Group and was the first official public relations representative of HRH Crown Prince Alexander II. He is the recipient of the "Srđan Đurić" award for personal contribution to communications by the Serbian Public Relations Society, as well as a Pro.PR Awards winner for his contribution to the development of the PR profession.