MEMBA

Participants are introduced to economic principles essential for executive decision-making, how national economic policy is shaped, ways to anticipate and incorporate macroeconomic indicators into business, and the socio-political context affecting business.

Finance is the backbone of any business – a prerequisite for all activity. Understanding your company’s financial landscape enables you to manage, optimize, and grow effectively. The module covers financial management theory and practice, differences between accounting, financial reporting, and financial management, and the fundamentals of balance sheets, income statements, and cash flow.

Management is a craft carried out through four key processes: planning, organizing, leading, and controlling – plus decision-making. Top managers are key decision-makers whose choices determine an organization’s future. This module explores executive responsibilities, ethics, and community impact.

This module helps participants become more aware of topics we often overlook: How do we solve problems? Can we be more efficient? How do we manage time and reduce stress? How do we resolve conflicts and motivate ourselves and others? Are we confident public speakers? Do we delegate enough? How important are emotional and social intelligence for executives?

Companies that effectively define and execute the right strategy are more likely to become market leaders. This module presents tools for analyzing internal and external environments, defining growth strategies, and setting performance measurement systems. Emphasis is placed on change management, innovation, and risk – critical traits of modern leadership. Participants explore how innovation drives competitiveness and business success.

This module focuses on creating a marketing strategy, brand strategy, product portfolio strategy, pricing strategy, marketing channel strategy, and integrated marketing communications strategy. It covers concepts such as market segmentation, target market selection, brand positioning, and differentiation. Special attention is given to strategic marketing communications, media strategy, and public relations. The sales component of the module aims to provide participants with essential knowledge and skills on the most important sales topics: sales management, goal setting, sales fundamentals, managing and motivating the sales organization, sales and marketing team collaboration, key account management, and commercial negotiations.

This final module addresses a crucial, often underdeveloped function – leadership. What makes a leader, formally and informally? Are leaders born or made? How do we nurture leadership in key employees? This module covers the transition from manager to leader, leadership in change, and how it shapes organizational culture. Emphasis is placed on traits, leadership styles, and advanced leadership skills.